Client: McDonald’s
Project: Happy Meal Global Packaging Refresh
Objective: Design packaging for Happy Meal’s Choice Items to reflect Happy Meal’s most recent brand refresh.
Creative Director: Tyler Brooks
Role: Designer
Contribution: Designed Chicken McNuggets, pineapple, fish fingers, and corn cup packaging. Designed all poster extensions and developed partnership approach for special packaging.
Meal Bundle
Before
After
Elevated color palette that is rich and “foodie” with playful, unexpected color combinations
While each package design is unique, the same hierarchy structure applies to all
System overview
Adjusting for different packaging form factors
Easily adapted into different languages
Promotional Posters – inspiration for in-house design teams
Clip from annual VIS sizzle reel