Client: McDonald’s
Project: McDelivery Brand Refresh
Objective: Create a flexible system to meet market and third party operator needs. Improve brand awareness and drive trial for McDelivery. Prioritize the ownable creativity of McDonald’s.
Creative Director: Tyler Brooks
Design Director: Hannah Steinberg
Role: Designer
Contribution: Co-designed visual identity system. Designed and illustrated illustration suite. Storyboarded and art directed sizzle reel animation.
McDelivery VIS before redesign
Unified logo
Unified packaging treatment
The Golden Sticker symbolizes many things:
Order accuracy
Food safety
Seal of approval
Humanity
Consistency is created through a single bag and sticker design
The Golden Sticker becomes the back bone of our system
Sticker treatment can accommodate copy and 3POs
Illustration suite
Abstraction gives us license to play
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