Client: McDonald’s
Project: McFlurry VIS
Objective: Create an iconic and consistent visual identity for McFlurry reflective of the recently refined brand equity work. The system should balance McFlurry’s personality with Masterbrand. Ensure McFlurry is not recessive when next to partner brands.
Creative Director: Tyler Brooks
Design Director: Hannah Steinberg
Role: Designer/Senior Designer, promoted during
Contribution: From Clarity Brief to final production I not only designed but took the project over at the finish line when my DD took a step back to give more attention on other projects.
The ingredient patterns can be used on their own or combined in different ways to create any McFlurry needed
Oreo
M&M
Chunks
(brownie, candy, etc...)
Big drizzle
Small drizzle
McFlurry Shamrock Oreo
McFlurry Prestigio
McFlurry Schokolinsen
