Client: Samsung
Project: Galaxy A Global Launch
Objective: Appeal to Gen-Z while highlighting the Galaxy A’s video/photography. Feature AR drawing especially.
Creative Director: John Besford
Design Director: Georgiana Ng
Role: Designer
Contribution: Co-created campaign concept and execution. Helped plan and cast photoshoot and acted as director and videographer on shoot.
Family KV - Blue - OOH
Family KV - Red - OOV
A31 Combo KV - Blue - OOH
A31 Combo KV - Red - 1P
A31 KV - 1P
A31 KV - 2P
A51 KV - Silver - 2P
A51 KV - Blue - 2P