Client: Samsung
Project: S10 & Galaxy Wearables Global Launch
Objective: Highlight the S10’s expansive new screen. Show how Galaxy Wearables fit into an active lifestyle.
Creative Director: John Besford
Design Director: Carolyn Ashburn
Role: Junior Designer
S10 Contribution: Concept development for Main Key Visual, design & development of Secondary KVs, contributed to concepting stage for Lifestyle Photography, designed & developed 5G KV, and directed 5G KV in-person product shoot.
Wearables Contribution: KV concept creation. Designed & developed Galaxy Watch Main KV, Family KV, Wireless Charging KV, and Ecosystem KV. Contributed to concepting stage of lifestyle photography.
Launch Digital Invitation – static
Launch Digital Invitation – animated
S10e Main KV (smallest model)
S10+ Prism White KV (largest model)
S10+ Prism Green KV (largest model)
S10 Family KV
S10 Color Family KV
S10 Lifestyle Photography
S10 5G KV (captured in camera)
S10 5G Website (product image captured in camera)
Galaxy Wearables Lifestyle Photography
Galaxy Watch Active Main KV
Galaxy Watch Active Color Family KV
Charging Family KVs
Galaxy Buds Family KV
Galaxy Buds Prism White KV
Galaxy Fit KV
