Client: Samsung

Project: S9, Galaxy Watch, and Note 9 Global Launch

Objective: Highlight S9’s super powerful camera features using the campaign line “The Camera. Reimagined.” Show off Note 9’s stylish new colors and powerful features for working professionals.

Creative Director: John Besford

Design Director: Alice Koswara

Role: Junior Designer

S9 Contribution: Helped with KV and feature KV concept development. Supported in lifestyle concept development and execution. Create concept for and edited Burj Khalifa launch video.

Galaxy Watch Contribution: Supported KV concept development and execution. Creation and execution of Family & Charging KV.

Note 9: Supported KV concept development. Heavy support of lifestyle photography creation and execution.

Main KV

S9 Launch Digital Invitation – static

Launch video played on the Burj Khalifa, tallest building in the world.

S9 Low-light KV

Water Resistant KV

Super Slow-mo KV

B2B Security KV

B2B Productivity KV

S9 Lifestyle Photography

Lifestyle KVs

Combo KV

Note 9 KV

Launch Invitation

Note 9 Lifestyle photography

Galaxy Watch Active Main KV

Secondary KVs

Galaxy Watch Family KV

Charging Combo KV

Galaxy Watch Lifestyle photography